Some people are born to be entrepreneurs but others find themselves naturally transitioning into it as a result of unique circumstances and their own flair for making a business out of nothing. Elohor falls into the latter category;
"Starting Dukels was never something I had imagined myself doing, but when the opportunity was handed to me, I couldn’t let it go!"
Elohor’s story is one of unflinching determination to make her dream a reality, and ambition to crack a relatively untapped market in Cambridgeshire. As Elohor recounts it, she was practically offered her first outlet in the Grafton Centre on a plate, simply because she made enquiries about an advert she had seen offering a “unique business opportunity”. That ‘opportunity’ turned out to be prime retail space in one of the city’s most frequented shopping centers, and the rest, as they say, is history. With nothing more than an idea and sheer grit, Elohor began work on a plan to sell hair products and accessories with her USP being that she is the sole product retailer for some the most prestigious manufacturers in the industry.
Elohor’s natural charisma and sharp business acumen has allowed her almost exclusive access to around 50 product lines. She is not all business though – just read some of the reviews from customers and you will see that Elohor is a living epitome of what it means to be a conscientious entrepreneur; in fact, some customers go to the shop just to have a chat with her!
When she is not in the shop, Elohor is passionate about her faith in God and cooking – two things which as she puts it “keeps me grounded and gives me a reason to get up every day”.
Don’t just take our word for it, pop in to the shop on Regent Street and let us help you immerse yourself in a world of beauty!
2008Secured a shop in the Grafton
2010Started trading as Dukels
2015Moved to Regent Street
WHY WE ARE DIFFERENT
CUSTOMER FOCUSED.Dukels is a customer focused company. Our clients are unique, and we see value in this. We believe that without our customers, we cannot succeed in the Hair and Beauty industry. We aim to deliver a variety of products to different customers, based on their individual needs and circumstances.
DIVERSE PRODUCT RANGE.We often want to know what products are best suited for our diverse customers. We focus on what our customer needs, and stock products to meet those needs.
PROFESSIONAL AND FRIENDLY STAFF.With our vibrant workforce we take an enthusiastic and positive approach to providing nothing short of excellent customer service. We aim to provide a unique experience per customer before and after the sale. Our staff have excellent knowledge of our extensive product range. We use our initiative and aim to understand our customers to determine which products are suitable and best meets their needs. We always make sure our customers are welcomed whether on the phone or in the shop. Our customers are more than likely to see a friendly face in the shop that is ready to help. We want you to know that you are valued and that you matter. We take pride in providing our clients with all the information regarding our special offers, promotions and upcoming products. We frequently check that our customers are satisfied with products and services and act on feedback. In times that we may not deliver to our customer’s standard we will strive for continuous improvement.
VERIFIED AND TRUSTED SUPPLIERS.We maintain strong relationships with our suppliers to ensure the efficient supply of high-quality products. Over the years we have managed to source from trusted and verified suppliers to suit our business needs. A clear example can be seen in our premium hair extensions which are of high quality and frequently purchased by our customers. We frequently collaborate with our suppliers to ensure that we get the best and latest products to meet our customer’s needs.
CENTRAL LOCATION.Located in the centre of Cambridge with a bus stop outside the shop.
By CarThe address is 56 Regent St, Cambridge CB2 1DP . Cambridge is serviced north to south by the M11, and east to west by the A14.
By the Park and RideThe city centre can be full of traffic and one of the easiest ways to reach us is by bus. There are five Park and Ride locations around Cambridge with regular buses into the city. The locations are; Madingley Road, Milton, Babraham Road, Newmarket Road and Trumpington. For information on Cambridge's Park and Ride and Buses click here
By TrainRegular trains to Cambridge from London's King's Cross, London's Liverpool Street, Ipswich, Newmarket, Norwich, Kings Lynn and Peterborough. Busses frequently run from the station to the city centre. There is a bus stop just outside Dukels. Dukels is also a 15 minute walk from the station. For Train times see The Trainline, click here